Hot Guys in (very little) Armani!

To launch its Stretch Pima underwear collection, the new A|X store on London's Regent Street flaunted hot male models wearing...well, Stretch Pima underwear and nothing else.

Anyone want to fly us to London??

Armani Exchange Wants Your Package!

Instructions: Oil up, bake till golden brown, re-oil, bake again till you resemble a hot young walnut tree, cock head back, squint eyes, delete life force from body.

The result: Total Armani hotness!!!





Armani Exchange is getting into the men's underwear game a little late, but they're trying to make it up.

How?

By opening up their email accounts to the thousands of not-hot freaks online who will no doubt enter this contest.

Be one of the freaks! Click here to enter the AIX model search!