Ethan Reynolds Gets Beaten Up!

WTF happened to Ethan Reynolds??! His beautiful face is messed up with a black eye and scratches, and it's not make up.

Still, Ethan "made lemons" of the mess by capitalizing on his new rough-n-tumble look by buzzing off his hair and slapping on a wife beater.

We prefer pretty Ethan, but we admire his tenacity.

To find out about Ethan's fight outside of The Abbey in West Hollywood, check out his blog. Ethan also dishes on the demise of his former employer, Ginch Gonch underwear, though he doesn't name the company...not that he needs to.