Abercrombie Gets Shirtless in NYC!

Big Effing Deal, right? Isn't Abercrombie ALWAYS shirtless?

Yeah, that's the point. We love male skin as much as the next guy, but Abercrombie sells clothes by selling guys who wear no clothes. It offends us, being all into fashion and all. It's just plain cheating.

Well in these clips, 100 shirtless guys invade an NYC Abercrombie store and cause a little commotion.

Fun!

[Source]

Yup, He's A Model: Rusty Joiner

Hey, remember Structure, before it was Express Men? Rusty was one of their models.

Here's his Wiki profile, or you can go straight to his Web site if you want to book him.

Rusty Joiner (born December 11, 1972) is an American male supermodel, fitness model and actor.

Born in Montgomery, Alabama and raised in Atlanta, Georgia, Joiner attended Georgia Southern University, where he was a successful athlete, cheerleader, and gymnast for four years. He was discovered by a model scout in Atlanta and spent the next several years modelling in Milan, Paris, and South America. He became well-known in the fashion industry very quickly and modelled for Prada, Abercrombie and Fitch, American Eagle, Levi's, Excedrin and Powerade. Joiner was the official underwear model for Structure from 1998 to 2000. He has appeared on the covers and pages of Vanity Fair, Cosmopolitan, Rolling Stone and Men's Fitness. Joiner also appeared in RuPaul's video Looking Good, Feeling Gorgeous. The February 2005 Men's Fitness cover was his eleventh for the magazine in five years.

Aussiebum Vs. Abercrombie

Aussiebum wins. Why?

Take a look at this video. It's basically the same as an Abercrombie video--nearly naked hot guys running around in lush scenery--except not as explicitly erotic.

But here's the thing. Aussiebum is selling underwear! They have a valid reason for showing...underwear! So, conveniently, exploitation is a valid marketing campaign for Aussiebum and Victoria's Secret and their ilk.

Abercrombie and Fitch Models: Still Selling...Clothes?

Hardly.

Skip Harvard business school. Here's how you sell anything:

1. Get some people to make cheap shit for you to sell.
2. Get some hot people.
3. Have the hot people take off their clothes.
4. Take pictures with naked hot people and your product.
5. Distribute the pictures widely.
6. Charge 80 bucks for cheap shit and make a fortune.
   

Abercrombie is Selling...?

Long gone are the days when my old bearded uncle shopped for parkas and big & tall at Abercrombie and Fitch.

But they're still selling clothes, right?

Or are they? Clothes are hardly anywhere to be found here.

You tell me. Abercrombie and Fitch is selling...